Archive Archive

The big conversation that has been going on for the past few months among most social media marketers has been the decline of exposure on Facebook Brand Pages. Take a look here if you haven’t read it yet.  Posts from brand pages have been displayed to fewer and fewer people…why? Money. Since Facebook went public […]

One of the key components to improving search rankings on Youtube is watch time. That is the amount of time that someone actually watches your video before they click away. Youtube has an incredible amount of videos uploaded every day into every category and tagged with every keyword imaginable. So how does Youtube rank them […]

As video began exploding online in the mid 2000s the most common form of video ads were pre-roll commercials. Viewers generally hated having to sit through an entire commercial in order to watch a single video clip. Video publishers were trying to recreate television broadcasts online with only mixed success. Then Youtube made the brilliant […]

“If I had no connection to this brand or company, would I want to watch this video?” It is a simple, and direct question. If you can honestly answer yes to this question, then your video has a good shot of finding an audience with proper marketing strategy and production quality. But if your answer […]

One of the most universally beloved ads of 2013 was Dove Sketches. An incredibly simple but powerful commercial that utilizes a forensic artist to contrast the difference between how women see themselves and how other people see them. With over 60 million hits on Youtube, it was the kind of video campaign that all brand […]

I remember a demonstration at my film school from Sony, they were displaying their new CineAlta camera. A legendary camera that was being used by George Lucas to film ‘The Phantom Menace’. All the film students gathered around a small HD monitor that sat next to a normal standard definition monitor. The images were stunning. […]