You hire a video crew to do some interviews in your office. They show up with a giant crate of lights and spend an hour setting up before the first shot begins. You might wonder why all these lights are necessary, and you might even wonder how much these ... Read More


Viral videos may be fun and sexy, but evergreen videos are what get results. So what is an evergreen video? Evergreen videos last forever (like the trees). They may take awhile to catch on but they keep growing years after initially creating the video. Viral videos are fast growing but quickly die (like ... Read More


  Growing up in a working-class family, my mother had to stretch every dollar to get from one paycheck to the next. So like many penny-pinching homemakers she bought in bulk. Every few weeks there would be a trip to Aldi to stock up. Planning and buying in bulk is ... Read More


  After 10 years of producing videos in Chicago I have seen the industry revolutionized by technology. I have also seen clients make the same mistake again and again. While cheaper cameras have brought down the overall cost of production, clients continue to waste time and money on their video productions.... Read More