Ken is the founder of Fresh Giants. He works on strategy, creative production, and marketing of videos, websites, and new brands.



After interviewing various people for video and film projects over the years, I've learned what to do and what not to do in order to conduct stress-free testimonial interviews. You must remember that most people will feel very uncomfortable in front of a camera, and it is up to you ... Read More
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Looking for a simple and easy to understand guideline to pricing a video production in Chicago? I thought you might. Video pricing is usually the first question we are asked at Fresh Giants Video, so I thought I should make a quick cheat sheet that you can take to ... Read More
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So your company decides that they would like to produce a video. Maybe its an advertisement for Youtube, maybe a interview, product demonstration, or even a testimonial. You’ve decided the video is valuable enough to produce, or else you wouldn’t be producing it…but how much should you spend on ... Read More


photo courtesy of We’ve all heard that content is king, but what video content does your company need to take the crown? Every business has competition and needs to differentiate itself from that competition. Video has become a key component for brands to showcase their value proposition. So what videos ... Read More