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So your company decides that they would like to produce a video. Maybe its an advertisement for Youtube, maybe a interview, product demonstration, or even a testimonial. You’ve decided the video is valuable enough to produce, or else you wouldn’t be producing it…but how much should you spend on … Read More

photo courtesy of newsshooter.com

We’ve all heard that content is king, but what video content does your company need to take the crown? Every business has competition and needs to differentiate itself from that competition. Video has become a key component for brands to showcase their value proposition.

So what videos … Read More

1. Heat
No one wants to cook under a hot light for an hour. Some professional videographers will prefer to use fresnel lights (that get very hot). This is usually for two reasons:

They have purchased fresnel lights and want to use them
They will claim … Read More

Producing a video for your business can be creative and fun. Before you start researching competitor’s videos or brainstorming creative ways to showcase your business you must ask yourself some key questions. Once you’ve answered these 5 questions then you can begin to create a blueprint for a successful video … Read More