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Producing a video for your business can be creative and fun. Before you start researching competitor’s videos or brainstorming creative ways to showcase your business you must ask yourself some key questions. Once you’ve answered these 5 questions then you can begin to create a blueprint for a successful video … Read More

You want to make a video for your company. Awesome! Video companies do not use flat rates or cost-per-minute models to determine costs. If a producer is going to determine the budget of your video, they will need to know these 5 things.

1. How long is the video going to be?
WHY – … Read More

 
You hire a video crew to do some interviews in your office. They show up with a giant crate of lights and spend an hour setting up before the first shot begins. You might wonder why all these lights are necessary, and you might even wonder how much these … Read More

Viral videos may be fun and sexy, but evergreen videos are what get results.

So what is an evergreen video?

Evergreen videos last forever (like the trees). They may take awhile to catch on but they keep growing years after initially creating the video.
Viral videos are fast growing but quickly die (like … Read More

 
Growing up in a working-class family, my mother had to stretch every dollar to get from one paycheck to the next. So like many penny-pinching homemakers she bought in bulk. Every few weeks there would be a trip to Aldi to stock up. Planning and buying in bulk is … Read More

 
After 10 years of producing videos in Chicago I have seen the industry revolutionized by technology. I have also seen clients make the same mistake again and again. While cheaper cameras have brought down the overall cost of production, clients continue to waste time and money on their video productions…. Read More

If you haven’t seen the Geico/M&M brand mashup ad on TV take a look…

Ask yourself, is this an ad for Geico or M&M? Who paid for these ads? Was it an even split? Both brands share the same advertising agency, so certainly a financial collaboration could easily have been … Read More

Youtube commenters are bad. We always knew this but finally someone conducted a study to show exactly how awful they are. A study was done recently comparing the same TED Talk videos on Youtube and TED Talks own website. The statistics were alarming and sad.

72% of comments on … Read More

The big conversation that has been going on for the past few months among most social media marketers has been the decline of exposure on Facebook Brand Pages. Take a look here if you haven’t read it yet. 

Posts from brand pages have been displayed to fewer and fewer people…why? … Read More